How we got here
In the fall of 2014, co-founder Alexander moved from Sweden to India. The people, the scents and the food created a life that was uniquely colourful, but there was something that troubled him. His long-gone asthma had started to come back since moving to India. He realized he was becoming another victim of air pollution.
After searching for a means to protect himself, Alex found that wearing an anti-pollution breathing mask was the most effective way. To his surprise, however, most of the masks on the market were very basic and far from perfect in their construction. Their designs were primitive, reminiscent of the masks worn by dentists or miners. Not something you would want to wear everyday.
Coming back from Asia, Alexander discussed this problem with his old friend Fredrik. Living in Sweden, clean air was something they both took for granted. Now, realizing that everyone can’t breathe clean and healthy Scandinavian air, they decided to do something about it., and the next day Airinum was born.
Airinum seeks to make the world a place where people can live happier and healthier lives by breathing better air. To achieve this vision, we strive to empower individuals to breathe clean air through innovative products and by raising awareness about air quality.
With associations to platinum, which is one of the most premium and strongest metals in the world, Airinum is a merger between ‘air’ and ‘inum’, signifying the highest quality of pure air.
Staying true to our heritage, all our products are designed in Sweden. A place globally acknowledged for its beautiful nature, entrepreneurial creativity and health-conscious inhabitants.
From the first idea, to the final pattern we seek to bring this Swedish heritage to life. By partnering up with some of the most talented artist, creators and pattern makers there are, we aim to always challenge the status quo and bring out new products that intersect functionality and design, catered to urban citizens all over the world.
Breathing is one of the few things that everyone on the planet does, all the time. But breathing is also something we know very little about. We take 20,000 breaths every day. It is essential to the survival of all of us. But it can be more than that. High quality air let's top athletes perform at their very best, it enables us to explore new depths of the ocean and empowers our bodies to perform at maximum capacity.
On the other hand, when we breathe bad quality air, it can severely damage our health, contributing to asthma, respiratory diseases, cancer, strokes and many more nasty diseases. At its worst, repeated exposure to polluted air can even kill. In fact, 7 million people die annually as a result of poor air quality. We find this unacceptable.
Innovation gets attention
Even though it's not been long since our inception, we're proud and humble towards all the attention we've got already. Featured in media such as Vogue, Highsnobiety, GQ, BBC, CNN, The Guardian, PSFK and Fastcompany to name a few.
Given that our first product, the Urban Air Mask, also have been worn by some of the biggest influencers across the whole world such as Big Sean, Yesung Super Junior, Lin Yun, Zhang Yishan, Bea Hayden, Danson Tang and many more, we're excited to continue to innovate and raise the bar many years to come.