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How we got here
In the fall of 2014, co-founder Alexander moved from Sweden to India. The people, the scents and the food created a life that was uniquely colourful, but there was something that troubled him. His long-gone asthma had started to come back since moving to India. He realized he was becoming another victim of air pollution.
After searching for a means to protect himself, Alex found that wearing an anti-pollution breathing mask was the most effective way. To his surprise, however, most of the masks on the market were very basic and far from perfect in their construction. Their designs were primitive, reminiscent of the masks worn by dentists or miners. Not something you would want to wear everyday.
Coming back from Asia, Alexander discussed this problem with his old friend Fredrik. Living in Sweden, clean air was something they both took for granted. Realizing that everyone can’t breathe clean and healthy air they decided to do something about it, and Airinum was born.
A Two Folded Mission
Climate change is deteriorating the health of our planet, and consequently affecting the health of millions of people. Poor air quality, according to the World Health Organization, is one of the world’s largest indirect health risks and more than 90% of the world’s population breathe harmful air.
That’s why we started Airinum, with a vision to create a world where everyone can breathe clean and healthy air again. To get there, our mission is two-folded; 1) we exist to create products that can empower people to live healthy lives regardless of their surroundings, and 2) be part of raising awareness about poor air quality and the climate crisis.
Collaborations with a bigger purpose
Each Limited Edition design serves the purpose of raising awareness about air pollution, put pressure on policymakers and inspire more people to join the movement towards a world with cleaner air. As a member of 1% for the Planet, we will donate 1% of sales from these collaborations to support environmental initiatives committed to improving air quality.
1% for the Planet is an alliance of businesses that understand the necessity of protecting the natural environment. The intent is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems. Bringing dollars and doers together to accelerate smart environmental giving, that’s what it is all about.
Visit our collaboration page to learn more.
Airinum products are currently being sold at some of the most prestigious design, fashion, and concept stores worldwide. Visit our Store Locator to find our authorized resellers.
For interview requests or other press related questions, contact us at email@example.com.