Why care about air?

The average adult breathes around 11,000 liters of air every day. Within that air lurks dangerous particles that can't be seen with the naked eye. Once inside your body, they can travel deep into the respiratory tract, make their way into the lungs and even enter the bloodstream. Wearing a mask can reduce your exposure to particulate matter and safeguard your long-term health.


of the global population breathes air that exceeds WHO air quality guidelines.

How does it affect you

Exposure to PM can cause serious health effects, both in the short- and long-term. These effects can range from eye, nose, throat, and lung irritation through to reduced lung function, lung cancer, asthma, and heart disease. People with existing health issues like heart or lung diseases, children, and older adults are most likely to be affected by exposure to air pollution.

The main pollutants and their health impact

Main pollutants

Health impacts

Transportation emissions

Air pollution emitted from transportation contributes to smog, and to poor air quality, which has negative impacts on the health and welfare of citizens. Pollutants that contribute to poor air quality include particulate matter (PM), nitrogen oxides (NOx), and volatile organic compounds (VOCs).

Industrial facilities

Emissions from energy (power plants and refineries) and manufacturing industries represent the second-largest source of primary PM10 (28%) and PM2.5 (21%) in Europe.


Wildfires are a major source of fine particulate matter (diameter <2.5 µm; PM2.5), which is a health hazard


Including lead, mercury, arsenic. Iron and steel sectors dominate lead emissions, while disposal of treated wood by burning is source of arsenic

Face masks

Our masks use a multilayer filter technology to provide superior protection from air pollution and other airborne hazards. Mask-wearing is one of the best defences we have against unclean air and a simple measure to prolong your life and optimize your health.

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