A hopeful 2023
Dear community,
As we approach the new year, it’s time to reflect on the past and plan for the future.
The year of 2022 has been a challenging one, with global issues such as political tensions, war, economic slowdown, the ongoing COVID-19 pandemic and the rise in carbon dioxide emissions. However, there have also been positive developments, such as the successful distribution of vaccines, the ease of lockdowns, adoption of new digital healthcare, the transition to electric and plant-based products, and other impactful efforts to move the world into a more sustainable position.
Reflecting on this volatile world outlook, Airinum also had to rethink its position and value-add, expanding our product offerings beyond masks. Therefore, during the year we went back to the company’s core DNA, to cater our product development to more climate hazards. We launched a new mask for active use and our first non-mask product line, “hygiene reimagined with anti-viral technology bags and accessories.” In the coming year, we hope to make further progress within other purification products.
Our mission is to empower people with innovative products to improve their quality of life, and educate on the topic of climate change. As a young and ambitious company, we recognize that we cannot solve the world’s problems alone. But we believe that by spreading awareness and inspiring action, we can work together to create a brighter and more sustainable future.
Here’s to a positive and hopeful 2023.
Best,
Alexander Hjertström, CEO
