Hale redefines air purification by creating a personal clean air zone

Hale redefines air purification by creating a personal clean air zone


Fast Company recently featured our Hale – Personal Air Purifier, showcasing how it redefines air purification with its sleek, portable design and cutting-edge innovation. As more people become conscious of the importance of air quality for their health, Hale is positioned to provide clean air in any setting—whether at home, at work, or on the go.

The growing importance of air quality

In today’s world, air quality is more critical than ever. As Fast Company points out, increasing wildfires, the transmission of airborne diseases like COVID-19, and studies revealing high levels of particulate pollution in places like New York City’s subway platforms are just a few of the reasons we need to be more conscious of what we’re breathing.


According to The American Lung Association, nearly two out of five Americans live in areas with air quality that doesn’t meet national standards. Meanwhile, the World Health Organization states that 99% of the global population is breathing air that exceeds pollution guidelines. That’s where Hale comes in.

What makes Hale stand out?

Fast Company highlights the unique design and function of Hale, describing it as “the Bluetooth speaker of air purifiers.” Here’s why:


  • Portable and compact: Hale is designed to be as portable and unobtrusive as a Bluetooth speaker, making it easy to carry with you wherever you go. Its cylindrical shape and sleek aluminum casing are not only stylish but also practical. It’s small enough to fit into a standard cup holder, and with its versatile stand, Hale can be angled to direct airflow exactly where you need it or even hung on a wall.
  • Advanced filtration: Inside Hale, a combination of a HEPA and activated carbon filter captures particles, allergens, mold, and odors, while also filtering volatile organic compounds (VOCs). The built-in fan ensures the clean air is circulated around you, pushing away exhaled carbon dioxide.
  • Creating a personal clean air zone: As Fast Company notes, traditional air purifiers are often clunky appliances that are hidden away. Hale, however, was designed to be both functional and aesthetically pleasing, redefining air purification by offering a “personal clean air zone.” It empowers health-conscious individuals to combat everyday toxins just as they would carefully select what they eat or drink.

Health and well-being with Hale

As Airinum’s CEO and founder Alexander Hjertström shared with Fast Company, the challenge in designing Hale was scaling down the components—like the filter and fan—without sacrificing power or efficiency. His vision was to create a device that supports people's well-being and helps them breathe better, empowering users to actively take control of their environment and enhance their vitality, longevity, and overall health.

Part of a new category of personal devices

Fast Company places Hale in a growing category of personal devices designed to offer some control over our environments. Just as we wear noise-canceling headphones to reduce sound or carry water bottles with built-in filtration, Hale gives us the power to breathe cleaner air, no matter where we are.

Want to learn more about how Hale is redefining air purification? Check out the full feature in Fast Company here.

Discover the power of personal air purification with Hale

Interested in seeing how Hale can fit into your daily routine? Explore more about Hale on this page or sign up for our newsletter to stay updated on new innovations and exclusive deals. With Hale, you can have your personal clean air zone wherever you go.

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