Air is a Choice

We help you make the right one
How we got here

In the fall of 2014, co-founder Alexander moved from Sweden to India. The people, the scents and the food created a life that was uniquely colourful, but there was something that troubled him. His long-gone asthma had started to come back since moving to India. He realized he was becoming another victim of air pollution.

After searching for a means to protect himself, Alex found that wearing an anti-pollution breathing mask was the most effective way. To his surprise, however, most of the masks on the market were very basic and far from perfect in their construction. Their designs were primitive, reminiscent of the masks worn by dentists or miners. Not something you would want to wear everyday.

Coming back from Asia, Alexander discussed this problem with his old friends Fredrik, Johannes and Mehdi. Living in Sweden, clean air was something they all took for granted. Now, realizing that everyone can’t breathe clean and healthy Scandinavian air, they decided to do something about it. Airinum was born.

Founders of Airinum

Johannes, Alexander, Mehdi and Fredrik
Our foundation

Airinum seeks to make the world a place where people can live happier and healthier lives by breathing better air. To achieve this vision, we strive to empower individuals to breathe clean air through innovative products and by raising awareness about air quality.

With associations to Platinum, which is one of the most premium and strongest metals in the world, Airinum is a merger between ‘air’ and ‘inum’, signifying the highest quality of pure air.

Our Manifesto

Air is the gasp as your team scores and the mist rolling over hills towards hikers beating dawn. Air is soft on the skin after a run and hard on the lungs when you’ve done your best to beat your time. Air is a fire heating your home, or yawning on a Sunday morning, and crying at characters on a screen you barely know. Because, air is life and air is us; it creates heath, it creates happiness. When air is pure.

Air is the fumes from car exhausts that fill your lungs with warm pollutants, and the particles that cling to skin and eyes, that itch and make you cough. Air is the germs that spread epidemics and the smog in the sky, that hangs over cities like great dark warnings for loved ones in hospital beds, with lung cancer, asthma or death. When air is polluted.

Air is a choice. We help you make the right one.

Our Designers

Staying true to our heritage, all our products are designed in Sweden. A place globally acknowledged for its beautiful nature, entrepreneurial creativity and health-conscious inhabitants. From the first idea, to the final pattern we seek to bring this Scandinavian heritage to life with Mattias Wiklund and Kemal Kemal Alidzikovic as our core creative minds. With a famous tailor as a mother, Lena Wiklund, Mattias was born and raised as a true pattern maker from day one. He is, in our opinion, one of Sweden's youngest and most talented pattern makers. When not working for Airinum, he is men's wear pattern maker at prestigious Swedish fashion company H&M. Kemal is today running his own studio in Stockholm. He creates haute couture on his spare time and makes his living by prototyping for some of the most famous Swedish fashion/functional brands their is, like Acne, Haglöfs and of course Airinum.

Designers at Airinum

Mattias and Kemal

The Bigger Picture

Air matters

Breathing is one of the few things that everyone on the planet does, all the time. But breathing is also something we know very little about. We take 20,000 breaths every day. It is essential to the survival of all of us. But it can be more than that. High quality air let's top athletes perform at their very best, it enables us to explore new depths of the ocean and empowers our bodies to perform at maximum capacity. On the other hand, when we breathe bad quality air, it can severely damage our health, contributing to asthma, respiratory diseases, cancer, strokes and many more nasty diseases. At its worst, repeated exposure to polluted air can even kill. In fact, 7 million people die annually as a result of poor air quality. We find this unacceptable.

Responsibilities

Today we see progress being made in some places, but for many parts of the globe, air quality is sadly worsening quite fast. The problem of air pollution is something that will take a long time to fix, but the millions of people dying every year is a signal that immediate action is needed. That is why we, Airinum, have two main social responsibilities:

1. Improving and saving lives

2. Creating positive structural change in the world by raising awareness and knowledge about the importance of air quality.

Our priorities

Firstly, we want to help improve people’s health and wellbeing by bringing innovative products to markets that enable people to breathe air that is safe and good for their health. Secondly, to tackle the root causes of air pollution, we believe we can make an impact by raising awareness of the vast importance of air quality. By doing that, we believe we can put pressure on governments and policy-makers to take action towards creating better air quality, which is the only sustainable way to truly make a difference to both the health of people and our planet.